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Olim L'Berlin
''Olim L'Berlin'' (Hebrew: עולים לברלין, lit. "Let's Ascend to Berlin") is the name of a Facebook page that coined a snowclone in 2014. Comparing the high cost of living in Israel with the comparatively cheaper economic climate in Berlin, which has a growing community of Israeli expatriates, the page urged more Israelis to move to Germany, raising a storm of protest in Israeli social and political circles. Compounding the reaction was the Facebook page's use of the same verb (''olim'') that Jews use for aliyah (immigration to Israel), a basic tenet of Zionism.
The Facebook page based its cost-of-living comparison on the price of grocery items in Israel and Germany, among them a pudding dessert similar to the popular Israeli pudding known as Milky. The grocery bill was found to be three times higher in Israel than in Germany. The Facebook page and subsequent public debate became known as the "Battle of the Milky" ((ヘブライ語:הקרב על המילקי)) in Israel, or "Milky Protest" in international media.
== Background ==
Milky pudding, based on a former Danone product and produced by Strauss, is one of the best-known and best-selling dessert products in Israel. The chocolate-flavored Milky was introduced in 1979, followed by the vanilla-flavored version in 1980.〔 In 1986, a video commercial called "Battle of the Milky" ((ヘブライ語:הקרב על המילקי)) was released in cinemas, showing supermarket customers racing each other down the aisle to grab the last chocolate-flavored Milky off the shelf.〔〔 〕 Evoking the cottage cheese protests in Israel in 2011, the Facebook site owner chose the popular Milky pudding as a new symbol of protest against Israel's high consumer prices, calling for Israelis to emigrate to Berlin to enjoy a lower cost of living.〔
Berlin is known as a "cheap and shabby-chic" city with a lower cost of living than Israel〔 and a growing population of Israeli expatriates. It is among the cities that now attract "the type who made Tel Aviv cool" – young, single, and often female graduates; artists, filmmakers, musicians, and other members of the creative class.〔 According to unofficial estimates, between 3,000 and 20,000 young Israelis and Western European Jews relocated to Berlin between 2009 and 2014; an estimated 25,000 Israelis were residents of the city in 2014.〔 This abandonment of Israel has been decried as a brain drain and a threat to Zionist ideology.〔
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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